When you want to justify the purchase of a Porsche – to yourself or somebody else – now is your best time for that. Porsche Justify It is a marketing campaign with the objective to give you all the reasons you need. The print campaign was accompanied by a website, designed and developed by North Kingdom Stockholm. With just the press of a button, you can go through the listed arguments, collect your favorites in a personal gallery and share them later on via email, Facebook or Twitter.
Explore and find your own reasons to fulfill your dream to a sports car
I worked on this project during my time at North Kingdom in Stockholm. As a part of the UX team, my main task was creating the overall structure of the site by sketching out wireframes and flows, always with the goal to ensure a splendid and balanced user experience for the visitor. My function also included working closely with the designers, tweaking the sites concept and creating some of the sites motion design.
You can go and justify your own reasons for a Porsche at porschejustifyit.com.